Events. Exhibits. Experiential Case Studies

Below you will find a variety of trade show and experiential marketing case studies. Our case studies should inspire and shape your future marketing efforts. We can help you plan, create, and execute a custom experience designed to draw attention and reinforce brand messaging.

HBO | Room 104 Series Premier Party

What better way to promote a new series than to engulf series premier VIP's directly into the set of the show itself? Experiential marketing all the way. So when The Syndicate came to us for a partnership in recreating an interactive set replica from the recently premiered HBO series, Room 104 we were more than willing. And we are not just saying that because they are an awesome team to work with.

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Sony Pictures | Spider-Man Experiential Display

As both experiential and trade show marketers we love booth ideas that can tackle both spectrums of marketing. So you could imagine our elation when Sony Pictures reached out to us looking for a completely outside-the-box idea for a Spider-Man Homecoming New York Comic Con Booth and Experiential Activation.

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Digital Trends | CES Trade Show Booth

When Digital Trends stepped outside the web for a way to further expand their footprint they turned to Marketing Genome. By reserving exhibit space at the CES tradeshow 2017 in Las Vegas, Digital Trends could not have chosen a better trade show. For a convention of this magnitude, making a huge impact was critical. This came in the form of a completely custom trade show booth with all the bells and whistles. Something we do especially well.

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The Sightron Log Cabin at SHOT

Looking to maintain industry dominance, Sightron commissioned Marketing Genome to design and build a custom log cabin trade show booth for the annual SHOT Show Expo taking place in Las Vegas, NV. Our exhibit designers had flashbacks of playing with Lincoln logs as kids when we began our preliminary designs. Finally, all those years of playing with Lincoln Logs as kids paid off when we began the build.

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Universal Studios | Jurassic World Exhibit Display

To promote the upcoming Blu-ray and DVD release Universal Studios commissioned Marketing Genome to design, fabricate and manage their over the top Custom Experiential Display. In the end, the Jurassic World Gates were much more than a custom display. It was a meeting place for lost families, a backdrop your best selfie ever, a chill down the spine of first time attendees, an example of where the industry is heading, one epic product promotion and most of all, another evolution of where Marketing Genome can take your brand.

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Cool Effect | SXSW Lite-Brite Wall

Whether you’re onboard or not, the green movement is in full effect and nowhere else has that become more apparent than at SXSW Eco. So when Cool Effect, a leading organizer of carbon-cutting projects reached out to us to create a one-off experiential display, we were thrilled to join the movement.

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NARR8 | Trade Show Booth and iPad Display

Narr8 produces an extensive list of interactive comics, books, and novels. We created a custom installation in order to get the attention of over 100,000 attendees at New York Comic Con. This larger than life 10-foot-tall interactive iPad and the booth design that surrounded it was a hit. The interactive iPad continually drew in crowds and photo opportunities during the 5 day show.

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Dark Horse Comics

Dark Horse is one of the largest publishers of comic books in the United States. We consistently team up with Dark horse to generate their trade show experiences through out the country. Most notably, we produce their 50’ x 70’ booth at Comic Con International in San Diego, California. This unique exhibit engages over 100,000 attendees from various points on the show floor and allow for maximum traffic flow.

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SEGA | Pop Up Shop Arcade

Sega is one of the leading interactive entertainment companies in the world. When they asked for a Pop-Up shop during San Diego Comic Con, we delivered. We came up with a concept, scouted the location, and executed. We transformed an empty retail store into a fully functional, booming arcade in 2 days. Over 53,000 people experienced the SEGA Pop-up Arcade during a 5-day period.

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Konami | Custom Exhibit Fabrication

Konami is a worldwide gaming juggernaut claiming the fifth-largest gaming company in the world. We’ve helped them launch countless events ranging from massive gaming tournaments to show-stopping booths complete with competitive arenas. Konami’s island exhibits are often constructed with modular metal extrusions, presentation stages, custom hanging signs, and high-end displays for gaming tournaments.

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Tiësto | Custom Pop-Up Display & Store

Modeled to represent Tiësto’s image, came the fabrication of a modern, irregular-shaped Custom Pop Up Display Store and what better place to best promote the DJ himself than during the Electric Daisy Carnival (EDC), one of the worlds largest electronic dance music festivals in Las Vegas, Nevada.

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