2017 New York Comic Con Booth Wrap-up

A busy week at NYCC17’ indeed for Marketing Genome! 8 straight days of work and 8 separate NYCC booths and displays. We’re so proud of our work and the success of the show, we decided to show it all off. Here’s a little snippet of the action from NYCC17. Enjoy!

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3 “Above-Average” Exhibit Options For Average Exhibit Budgets

Hear the term “Custom Exhibit Fabrication” an automatically see dollar signs? You’re not alone! Truth is huge island exhibits –we’re talking the 50x60’s 30x40’s, Double Deckers and Canopied Booths here, with all the bells and whistles are in fact outrageously expensive. But one thing is for sure… they have impact.

Like opening your hotel balcony door and looking over a 100-mile mountain vista, these booths drop jaws! But how does the average event manager get the same reaction with an average event budget? How does one get that custom look without the enormous price tag? Below are some “Realistic” alternatives to getting that custom look without the custom price tag. 

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3 Future-Proof Trade Show Booth Display Ideas

From a run of the mill, everyday product to the groundbreaking, tech advanced gadget, often times it’s not the product itself that sells but rather the ingenuity behind how it’s displayed. If you are worried that your display may someday become obsolete, here are a few new and unique trade show booth display ideas to future proof your investment. 

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Is Your "Free" 3D Booth Design a Fake?

Trade show booth design is a vital part of the industry without which booths wouldn’t look half as amazing as they do today. But before we take a step into the future, a brief history lesson; Tradeshows were birthed from industrial revolution of the late 1800’s. When typical brick and mortar storefronts alone did not provide enough marketing authority to compete with big box retailers. 

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Trade Show Planning | 6 Vital Checkpoints

Even the most experienced trade show exhibitors can find it difficult to properly plan and orchestrate their participation as an event vendor. For first- or second-timers, it can be especially daunting. Fear not! We put together this article on a few trade show planning objectives that ALL exhibitors, seasoned or not, should try to hit, including; Goals Setting, Show Attendance Assessments, Budgeting, Timeline Planning, Exhibit Selection, Shipping & More.

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Unique Trade Show Display Designs | Outside-The-Box-Ideas

As our trade show industry grows it simultaneously progresses. Booths get larger, taller and increasingly intricate, technology gets insane (we are blown away by the advancements of the past few years) and ideas keep getting more and more innovative. So how do we compete?

To develop a unique trade show display, and I mean “unique” the exhibit design needs to be like nothing that’s been seen before.

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The No-Nonsense, One-Year Trade Show Planning Timeline

Take it from a seasoned trade show manager; It takes an enormous amount of time and energy to properly prepare for a trade show. Successful trade show planning is not something that’s done in a month or two. The exhibitors that are under that impression are the same ones you see on the verge of tears 2 hours before the convention doors open.

To curb prospective exhibitors from unplanned psychosis we published what we believe to be a solid 6-phase trade show plan designed to help you have a stress free event and fully maximize your desired ROI.

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11 Trade Show Booth Ideas To Beef-Up Boring Modular Exhibits

 Plain and simple. We put together 11 common trade show booth ideas that in unison or on their own can dramatically beef up standard modular exhibits.

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7 Tips for A Themed Custom Trade Show Booth Design

Effective advertising is built around themes. Themes are the sun upon which branded advertising, campaigns, and slogans revolve. Thus, it should come as no surprise that building a themed trade show exhibit is an excellent way to visually reinforce your core message via a physical and immersive environment. Consider the following key beginner tips to incorporate themed trade show booth design:

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Are You Smarter Than An Exhibit Rental?

I’m sure you are. We wouldn’t dare call our readers dumb! Let’s approach this question slightly different, as not to offend; “Is your current trade show exhibit strategy better suited for an exhibit rental?”

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