Cool Effect | SXSW Lite-Brite Wall

Whether you’re onboard or not, the green movement is in full effect and nowhere else has that become more apparent than at SXSW Eco. So when Cool Effect, a leading organizer of carbon-cutting projects reached out to us to create a one-off experiential display, we were thrilled to join the movement.

The Project

IMG_0050-230705-edited.jpgThe strategy and sole focus of the custom booth design was to create an environment that could not be ignored. A display was designed that was so visually engaging that it was guaranteed to peak interest, promote interaction and leave attendees in awe of something they have never experienced before all neatly packaged in an inviting 10’ x 20’ floor space 

Rather than simply donating to carbon cutting projects the attendees were given the opportunity to interact by placing their very own peg within an oversized Lite Brite - making their own impact on the planet. At the end of the show all of the attendees lights came together, one by one, to make the light up wall glow representing their joined forces. 

CoolEffect2.jpgThe Purpose

The idea was to provide donators with something more than just a thank you. It was to create an environment where they can see their strength in numbers and that they are not alone in the cause. By looking at the map at the end of the show it was clear that they are many strong. The exhibit and campaign was a huge success! 


Our Thoughts

Everyone from our designers to our fabricators loved this project due to the uniqueness and challenge involved. Not that we haven’t tackled features like this in the past but we always enjoy the challenge to merge visuals, functionality, messaging, engineering, client direction and the always present restrictions from the show decorator.

When something like this comes together it’s really worth all the challenges- it becomes a sense of pride in accomplishment. We love challenges, we love unique and we always support green initiatives, something the tradeshow industry really could use more of. Cool Effect at SXSW Eco did not disappoint! 


CoolEffect-3.jpgMoving Forward 

So what happens to the exhibit after the show? Does it go to a landfill like the majority of trade show booths? We are happy to say that we are looking forward to doing more shows with cool effect, reusing the amazing features this exhibit demonstrated and reducing our carbon footprint all in one shot. 



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