Reap the benefits of a sponsorship activation. Event sponsorships allow you to leverage the equity of other established brands and align brand values. The objectives may vary. Maybe you want to increase brand loyalty or simply get brand recognition. But, the end goal is often to drive a favorable consumer perception and alter behavior. Sponsorships should be mutually beneficial, and sponsors expect to get measurable results. Marketing Genome will get you the best results.
Enhance your sponsorship package with integrated marketing. Integrated marketing efforts generate positive ROI and create unique consumer experiences. Ideally, you want to take your audience from a passive presence (e.g. noticing your brand signage at the event) to active engagement (e.g. “liking” your Facebook page). This means you should incorporate PR Stunts, Event Marketing, Social Media, etc. to create the most robust package you can.
Finding the right event. You need a unique activation that creates a memorable experience. This starts with finding the right event to sponsor. Above all else, this is paramount. Our team takes the time to understand your brand values and target audience. Then we’ll provide you a list with the best events to hit your audience at the right time and right place.
Sponsorship activation management and implementation. We offer end-to-end service and help you develop on-site executions, promotions, overlays, and digital extensions that’ll maximize your spend. If you don’t have a sponsorship activation plan in place then we can create one for you. We can also negotiate the best sponsorship package on your behalf.
The best sponsorship activations create win-win-win situations for the brand, the property, and consumer. This happens through smart, strategic negotiations, but also through commitment and investment in your own efforts to align your brand with attendees of the venue.
Marketing Genome has helped some of the biggest brands in the world maximize their sponsorship activation investments.