Narr8 IPad and Booth

Narr8 produces an extensive list of interactive comics, books, and novels. We created a custom installation in order to get the attention of over 100,000 attendees at New York Comic Con. This larger than life 10-foot-tall interactive iPad and the booth design that surrounded it was a hit. The interactive iPad continually drew in crowds and photo opportunities during the 5 day show.

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Who is NARR8?

NARR8 is an exciting mobile app and content channel that delivers a diverse array of interactive stories and motion comics for its readers, dreamers and explorers. This is an entirely new way of getting entertaining and informative content in a variety of content genres.

The Project

As first time exhibitors, NARR8 sought out Marketing Genome Project to make a big statement to the 110,000 yearly attendees that flock to Jacob Javits Center for New York Comic Con. Competing with the latest and greatest in pop-culture, NARR8 was ready to flex some muscle and highlight their newly available app to the public. And that’s just what we did….

Breaking the Code

Our goal was to create a scenic trade show booth design experience that would stop attendees right in their tracks and peak their interest to learn more. To accomplish this, we had a larger than life 10’ tall iPad that was streaming live demonstrations. Attendees had the unique opportunity to demo the app in real time while asking questions and getting the inside scoop from illustrators. The response was overwhelming as thousands of fans demoed the game and walked away with a new favorite app for motion comics and interactive stories.

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