Posted on October 31, 2018 by Louis Ross
9 booths and counting
leads to 22% YOY NYCC growth.
New York, NY, October 18, 2018: Over 10 straight days of trade show management accounting for approximately 1,600 employee hours worked, 4 football fields worth of trade show freight, 14,600 square feet of trade show booth structure built, and 9 total exhibitors, Marketing Genome has effectively taken a foothold as the number one exhibit house serving New York Comic Con.
The 9 exhibitors include:
• Dreamworks - She-Ra Activation
• NBC Universal - Glass Activation
• Bandai - Dragon Ball Z Tour - 2 separate spaces
• Dark Horse Comics
• IDW Publishing
“We had a huge influx of inquiries this year in addition to our existing clients. Some of which committed to exhibiting in less than 20 days prior to show doors opening.” Said Jared
“Landing all 9 clients was done through a blend of existing client relationship management as well as word of mouth, referrals and unconventional marketing strategies. The latter being responsible for the new accounts.”
Marketing Genome’s ability to tackle all nine exhibits came from a persistent refinement and optimization of exhibiting practices including technologically advanced fabrication methods, reliable vendor sourcing, highly organized shipping/ logistical tactics and the good old reliable on-site team.
• 2016 (5 booths)
• 2017 (7 booths)
• 2018 (9 booths)
About Marketing Genome: Marketing Genome produces high-level brand experiences that connect with target audiences. With over 30