Konami

Konami is a worldwide gaming juggernaut claiming the fifth-largest gaming company in the world. We’ve helped them launch countless events ranging from massive gaming tournaments to show-stopping booths complete with competitive arenas. Konami’s island exhibits are often constructed with modular metal extrusions, presentation stages, custom hanging signs, and high-end displays for gaming tournaments.

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Who is Konami – Yu-Gi-Oh!?

Yu-Gi-Oh! is a worldwide gaming juggernaut, with 3 television series, a feature film, dozens of video game titles, an online game, and nearly a hundred releases for the Yu-Gi-Oh! TRADING CARD GAME. Played on every continent and in eight languages, with over 25,000,000,000 (that's 25 BILLION!) cards sold. Konami, makes of the Yu-Gi-Oh! Franchise, is the fifth-largest gaming company in the world by revenue.

The Project

Every summer 40,000 fans take over Indianapolis for one of the largest and most prominent annual gaming conventions in North America known as Gen Con Indianapolis. Featuring board games, live action role-playing games, and collectible card games attendees engage in a variety of tournament game sessions. We teamed up with Konami to design, fabricate and build an interactive exhibit based around the Guinness World Record breaking trading card game, Yu-Gi-Oh!

Breaking The Trade Show Booth Design Code

Gen Con Indianapolis is a packed event with devoted attendees, so it was our job to deliver a booth that would accommodate the large number of activities going on, while still rolling out a kickass design. We featured a green screen where attendees could choose from five fun backgrounds to get their pictures printed on a one of a kind Yu-Gi-Oh! Token Card, large sweeping graphics that featured the pre-eminent characters, a 25'l x 10'h hanging fabric banner that hit you in the face when you attendees first walked into the convention floor and a meeting room so executives can take meetings while there, and a custom built video game kiosk featuring Yu-Gi-Oh! gameplay on Facebook.

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Additionally, players had the unique opportunity to road test their Decks and see how they match up to former US and YCS champions on our Duel the Master stage. As if that wasn't enough, a Yu-Gi-Oh! Duel Terminal arcade-style machine was available dispensing card to players while teaching them the game inside and out. 

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