When was the last time you interacted with experiential design? The answer is probably very recently. Experiential graphics and design are incorporated into countless public spaces and events, as well as office buildings and retail spaces. Especially if you live in a modern city or a university campus, chances are that you encounter experiential design on a daily basis.
An excellent experiential graphic immerses its viewers, encouraging interaction with and positive memories of a brand or place. But how exactly does a graphic go from being just a two-dimensional image to being experiential?
Unfortunately, there is no simple answer to that question. Experiential graphic design engages a diverse range of disciplines and reaches visitors on many different levels. But while there may not be a single formula to designing an unforgettable experiential graphic, there are several key components that are always at play.
Our friends at Coastal Creative have put together an infographic detailing the best practices for experiential graphic design. Taking a design from sketch to exhibition means that you need to consider everything from content to materials, from usability to accessibility. If you’re looking to create a graphic experience that truly immerses visitors, here are eight of the most important design elements that you should absolutely consider: